What it measuresPercentage of closed deals won vs. total opportunities reaching a decision point. FormulaWin Rate = (Deals Won ÷ (Deals Won + Deals Lost)) × 100 Worked exampleYour team closes 84 deals and loses 36 → Win Rate = 84 ÷ (84 + 36) × 100 = 70%. But if you include the 45 deals […]
