How is Cluster Algorithm like K-Means clusters used for Customer Segmentation? Data and information relating to customers can come from a variety of sources but all can be input into a company’s data store and then analyzed to make necessary conclusions. Such data stores used to collect data and information include Big Data and relational […]
Is Big Data for Small to Mid Size Businesses?
Today, the least a successful business needs is information that can help them tailor products and services to suit and appeal to customers. There is increasing need for collection, analysis and management of customer-related information, supplier and partner information in order to expand market share. Companies also need to monitor and improve their performance, improve […]
Turning Data Mining into a Gold Mine
In previous posts I’ve defined and described Big Data. In this blog, I’m going to introduce a term just as important…Data Mining. In simple terms, Data Mining is effectively defined as “Sifting through very large amounts of data for useful or appropriate information”. This is designed to be a very elementary description of data mining, but if […]