CRM or Customer Relationship Management is a potential segment. Proper and smart utilization of CRM will help an organization to equip everyone who deals with the customer. Companies make a big investment of time and money to build this field so it needs to be utilized in the best possible way.
Here are the top 6 reasons that can derail a CRM system implementation:
- Lack of Clarity on Requirements
To utilize the full potential of CRM for the benefit of the organization one needs to define the requirement before the deployment. If this is not done then there is a huge loss and the desired result is not obtained. The key takeaways here is to know your needs upfront and build your solution in increments.
- Setting Expectation Too Soon
Trying to do too much too quickly will have a reverse effect. Start with some general features and keep on adding advanced functionality as you proceed. This kind of approach will give you an adequate amount of time to build user loyalty and will help you to avoid alienating customers.
- Lack of Proper Accountability
It is important to choose the right person who can be made accountable for the flow of CRM. A less experienced person will not be able to judge and oversee the total flow and not be able to utilize the features for the benefit of the organization.
- Obscure Business Processes
The features of CRM are varied and useful. This makes it very alluring to use the CRM. But one has to be careful that if there is any flaw in the business process then it can affect the automation process. So it is advisable to choose a CRM solution that will actually help end-users perform better.
- No Proper Integration Processes
CRM system needs to be integrated with other systems and processes across your organization. This is crucial for the proper flow of work. Lack of such integration will be a failure.
- Mobile Unfriendliness
Mobile is gaining rapid momentum given its reach across a broad spectrum of market. Mobile is becoming a vibrant mode leveraging what candidates access, search and engage online. A CRM system that isn’t mobile friendly or optimized for tablets, notebooks and smartphones are destined to get ramified.