If you're considering the use of Web services as part of your CRM initiative, the first step is to analyze the existing application servers, application development environments, and their ability to extend with Web services. Secondly, analyze and assess the data in multiple customer management systems before embarking on an integration project using Web services. Once those steps are complete, you are ready to begin integration of the CRM application using Web services. While Web services technology is still maturing, it has proved successful for integrating most CRM applications.
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