Category: Business insights

How to Increase Customer Loyalty Through Data

Critical to a business’s long-term success is a solid strategy to boost and maintain customers’ loyalties. While attracting customers is one of the most difficult aspects of running a business, keeping them is perhaps the biggest challenge.  Customer Loyalty Customer loyalty is an ongoing positive relationship between a customer and a business that encourages repeat
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The Need for Data Masking in a Data Warehouse

Data in organizations are not leveraged as much as it can be, and often they rely on making decisions using expert opinions in most cases. The decisions will be more meaningful and powerful when backed with intelligent data relative to the needs of data consumers using data silos and warehouses. According to the magazine Supply
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Application or Data Integration: What sets them apart?

In today’s Information & technology industry, Application integration and data integration are two essential elements; these are often used interchangeably. Though both of these are generally cloud based technologies, but have huge differences between the two. On one side, Application integration helps connect different software applications so that they can share data and information, on
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