Customer Intelligence, Integration and BigData
Customer Intelligence is collecting and storing of customer related data which can be from both external and internal faculties. The prime motivation behind CI is to understand and interpret customer tendencies thereby driving business growth. The Internal Data generation will be through customer interaction and will be categorically stored in database management systems or sales systems.
By DBSync's Integration of Customer Intelligence, you can streamline your marketing decisions and achieve greater efficiency. You can also gain the complete visibility of Customer channel across multiple departments and hence removing the duplication of efforts.